Consumer Psychology Explained Simply

This mini book, Consumer Psychology Explained Simply, concisely and authoritatively explores the hidden forces that drive our purchases. Between cognitive biases, social media influence, new digital practices (generative AI, voice search, social commerce), behavioural trends (mobile payments, BNPL, omnichannel) and ethical concerns (sustainability, data protection), the book deciphers the rapid evolution of consumers in 2025. Younger generations favour authenticity, sustainability and mobile experiences, while older adults rediscover home cooking ; everyone demands greater transparency and responsible data management.

Through recent statistics and concrete examples, the author highlights the psychological levers that influence choices and proposes strategic avenues for brands. This reading is aimed at leaders, marketers and curious minds wishing to understand current changes and adapt their strategies. Dive into the world of tomorrow's consumer and discover how to turn these insights into competitive advantage.