In a world where inflation, artificial intelligence and shifting consumer expectations disrupt markets, how can you set the perfect price without sacrificing your margins or reputation ? This mini book tackles that strategic question by drawing on the latest data and research (2024-2025). After reviewing classic models-cost based, competitor based and value based pricing-it exposes their limits and proposes alternatives. You will discover psychological techniques (skimming, penetration, promotions, tiers, subscriptions, bundling) and learn how to analyse demand elasticity to set the right level.

The second part explores dynamic pricing and the responsible use of AI. How can you reconcile revenue optimisation and fairness ? What lessons can be learned from the controversial Wendy's case ? A complete chapter also outlines the emerging regulatory framework and transparency requirements. Each section offers concrete examples and operational advice.

This concise, clear and concrete book is a strategic tool for managers, entrepreneurs and students of business. It illustrates the added value of a balanced pricing policy capable of creating a positive customer experience while supporting profitability. Publisher : Five Minutes. Collection : BUSINESS ESSENTIEL. An indispensable guide for taking action now and transforming your approach to pricing.