Strategor - English version - João Albino-Pimentel, Rodolphe Durand, Pierre Dussauge, Laurence Lehmann-Ortega - Dunod

Strategor - English version

de João Albino-Pimentel (auteur), Rodolphe Durand (auteur), Pierre Dussauge (auteur), Laurence Lehmann-Ortega (auteur)
Maison d'édition : Dunod
Collection : Livres en Or
septembre 2024
648 pages Téléchargement après achat
39,99 €

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Résumé

A comprehensive source on firm strategy, including business strategy,
corporate strategy, and strategic management

Building on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research, and strategy
practice, providing a comprehensive view of all aspects of firm strategy.

STRATEGOR describes and analyzes the theories underpinning strategic
thinking. Understanding these theories is essential for effectively and
creatively formulating and implementing successful strategies.

To better connect theory and practice, the book includes real-life examples
and cases from various industries worldwide. STRATEGOR also addresses
current changes in the business landscape, such as digital transformation,
AI, globalization and deglobalization, sustainability and CSR.

STRATEGOR'S + : CURRENT CONTENT: it incorporates major technological and societal changes that impact companies and their strategies. PRACTICAL ILLUSTRATIONS: it includes 50 real-life case studies and hundreds of examples that illustrate the concepts discussed. SUPPLEMENTARY MATERIAL: it provides detailed analyses of the case studies, available on dunod.com.
STRATEGOR is the perfect strategy textbook for undergraduate, master and MBA students, participants

Caractéristiques

Collection : Livres en Or

Auteur(s) : João Albino-Pimentel, Rodolphe Durand, Pierre Dussauge, Laurence Lehmann-Ortega

Publication : 18 septembre 2024

Intérieur : Noir & blanc

Support(s) : eBook [ePub]

Contenu(s) : ePub

Protection(s) : DRM (ePub)

Taille(s) : 64,9 Mo (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3190

EAN13 eBook [ePub] : 9782100876860

EAN13 (papier) : 9782100824243

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