Stefan Wengler
The DBA for Key Account Managers
Key Account Management in Transition: Research, Reflection and Practice for DBAs and Executives
Christophe Fournier, Christine Lai Bennejean, Stefan Wengler
14,99 € 9,99 €
A propos de l'auteur
Professor of Marketing & Sales at Hof University of Applied Sciences (Germany) and experienced management consultant. His expertise covers Sales Excellence, Key Account Management, Customer Journey Analysis, and Digital Sales Transformation. Stefan Wengler earned his doctorate on the economic value of Key Account Management and has published more than 50 books and articles.