Pre-negotiation is a heightened, or (arguably) more aggressive, form of research that may be carried out by either party to a negotiation, in advance of that negotiation. Its success is largely based on the negotiator turning the traditional buyer / seller relationship on its head. By using the pre-negotiation strategy, you give the other party to the negotiation the opportunity to work together with you to achieve a deal – and everybody wins!

ABOUT THE AUTHOR

Carol Tallon is an Irish executive and expert in the real estate sector. With a background in law and business, she has focused her career on supporting property buyers in their real estate projects.

In 2006, she became Managing Director of Buyers Broker Ltd., considered Ireland’s only franchise dedicated exclusively to representing property buyers. In this role, she plays a key part in developing services focused on buyers’ interests, bringing transparency and expertise to what is often a complex market.

Recognized for her commitment to improving understanding of the property market, Carol Tallon regularly contributes to the media and participates in initiatives aimed at enhancing industry practices in Ireland.