The digital revolution has enabled a generation of entrepreneurs to innovate at low cost and low risk, and this has encouraged more and more young graduates to head down the digital route. While – from a legal point of view – creating a start-up is within anyone's reach, making a business sustainable is more complex, and depends on many different factors. These factors are covered in detail within the pages of this book.

Whether you are a student or a professional, there are many questions you need to ask when you embark on the adventure that is entrepreneurship. When and how should you get started? Which training or which support system should you choose? What are the pitfalls you need to avoid? What habits should you get into to make sure your start-up heads along the right path? How do you go about buying or selling a business?

This book sheds light on the various tracks you can take from school to start-up, so you can bridge the gap between your university course and your career as an entrepreneur. There is plenty of advice and tips for both students and professionals.

The book also covers the changes that have been brought about by digital technology and globalisation. It explores success factors such as governance, the commercial and marketing sides of a business, and shares the keys for optimising a business sale or takeover.

Business and management schools are in tough competition with one another. They all want to attract the leaders of tomorrow who will be able to create and change the business world to tackle the challenges of modern society.

The book contains material for teachers to guide them as they reflect on how to forge tighter bonds between training and entrepreneurship and get their students on the right path (raising awareness, providing support tools, identifying incubators). The authors have covered both initial training and continuing education.

By combining insight from professionals and researchers, From school to start-up comprehensively unpicks the challenges of entrepreneurship with great skills and clarity.


Editeur : Pearson

Auteur(s) : Jean-Michel Huet, Sébastien Dunod

Publication : 15 octobre 2021

Edition : 1ère édition

Intérieur : Noir & blanc

Support(s) : eBook [PDF]

Contenu(s) : PDF

Protection(s) : DRM ACS4 (PDF)

Taille(s) : 1,1 ko (PDF)

Langue(s) : Anglais

Code(s) CLIL : 3177, 3178

EAN13 eBook [PDF] : 9782326059764

EAN13 (papier) : 9782326002852

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