This work offers a summary of the book “FUTURESHOP: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We REALLY Want” by Daniel Nissanoff.Daniel Nissanoff is an entrepreneur who specializes in secondary markets. “We often think that we’ve already been through one social revolution – the digital revolution – and that we’ve probably experienced enough sweeping change for our lifetimes. The Internet has, of course, had a meaningful impact on our lives, in the way we gather and process information, in the way we communicate with each other, but it’s not yet had a significant impact on our ethos as consumers. Sure we can buy things online and we might save a little bit of time and money, but has that convenience really affected our society and culture? The next generation of digital marketplaces, led by eBay, is about to change that.”According to Nissanoff, our society is moving from an “accumulation” mind-set to more of an “auction culture” way of thinking based on the premise of temporary ownership with the continuous replacement of personal possessions. In this interesting book, the author explains this transition and its far-reaching impact on the business world as well as society’s prevailing culture and values.
