Summary: The Agenda

The must-read summary Michael Hammer's book: "The Agenda: What Every Business Must Do to Dominate the Decade".

This complete summary of the ideas from Michael Hammer's book "The Agenda" shows that consumers are now in the driving seat of the economy, and every successful business will assimilate this fact and act accordingly. In his book, the author explores nine critical items that should be on every manager’s agenda: they cover specific actions companies should do to differentiate themselves, effective organisation techniques, the best ways to relate to customers and how to use the internet as a successful harnessing tool. This summary is a must-read for every manager who wants to ensure their company has the most effective and profitable relationship with consumers.

Added-value of this summary:
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To learn more, read "The Agenda" and discover the key to running your business in the new economy.