Résumé

Presents five case studies to inspire you with creative and practical ideas to successfully market your books. There are case studies for publishers who were able to place their books on the bestseller list and those who created word-of-mouth campaigns that led to impressive sales with profitable results, all supported with detailed marketing plans.

Caractéristiques

Auteur(s) : Carla Ruff, Thomas Woll

Publication : 30 mars 2003

Intérieur : Noir & blanc

Support(s) : eBook [PDF]

Contenu(s) : PDF

Protection(s) : Marquage social (PDF)

Taille(s) : 932 ko (PDF)

Langue(s) : Anglais

EAN13 eBook [PDF] : 9780973386295

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