Tourism and the Creative Economy
Résumé
As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.
Caractéristiques
Editeur : OCDE / OECD
Publication : 24 juillet 2014
Edition : 1ère édition
Intérieur : Noir & blanc
Support(s) : eBook [PDF]
Contenu(s) : PDF
Protection(s) : Marquage social (PDF)
Taille(s) : 1,1 ko (PDF)
Langue(s) : Anglais
Code(s) CLIL : 3305
EAN13 eBook [PDF] : 9789264207875
EAN13 (papier) : 9789264207868
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