Résumé

Digital is at the forefront of current changes in businesses...

• platform economy,

• "uberisation",

• new financial models,

• boom of connected objects,

• changing uses across various terminals,

• user experience,

• impact on training and education,

• links between digital and governance.

These are all major issues that managers, executives and entrepreneurs are facing nowadays. Each one of them is discussed clearly and precisely throughout the different chapters of this book.

Illustrated by practical exercises and examples, this book is intended for students as well as practitioners who are eager to understand the digital challenges their organizations are facing.

Caractéristiques

Editeur : Pearson

Auteur(s) : Jean-Michel Huet, Adeline Simon

Publication : 6 juillet 2018

Edition : 1ère édition

Intérieur : Noir & blanc

Support(s) : eBook [PDF + ePub]

Contenu(s) : PDF, ePub

Protection(s) : DRM ACS4 (PDF), DRM ACS4 (ePub)

Taille(s) : 1,1 ko (PDF), 120 ko (ePub)

Langue(s) : Anglais

Code(s) CLIL : 3177, 3305, 3187

EAN13 eBook [PDF + ePub] : 9782326055445

EAN13 (papier) : 9782326001916

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